Jasmine Peterson, founder of Beauty by A'meera, started the company in 2019 with a line of lipsticks. Jasmine was inspired in 2016 when her everyday look turned into wearing lipstick and a cardigan with other attire for work. Give a woman the right lipstick and she can conquer the world. 

 

Jasmine was born and raised in Birmingham, Alabama and has resided in Nashville, TN for over 10 years. She enjoys new adventures, music, traveling and spending time with family and friends. She is a graduate of Alabama State University with a BS in Business Management and earned a Masters of Business Management with a Concentration in Entrepeurship from DeVry University, Keller School of Management. 

 

She dreamed of being an entrepreneur as a kid, she always came up with innovative ideas and saw challenges as stepping stones. She has a passion for beauty, desires to inspire others and challenge women to express their beauty boldly. She is a certified makeup artist and started her makeup journey in 2012. These are a few of the reasons why she implemented a beauty business  for queens to explore and meet their life's potential.